Robert Driessen is the founder and CEO of the revolutionary software company WTP Buynamics. He has been active as a CPO in the international purchasing world for more than 20 years, before starting his own software company. Besides running his company, Robert provides purchasing training within the trade and retail sector. He believes in human relationships, personal drive, doing what you promised, daring to take risks and … having fun.
We caught up with Robert to learn more about what is on offer at Buynamics.
Robert, what is Buynamics?
Founded by former CPOs in 2015, Buynamics is a SaaS company that genuinely understands the frustrations of buyers when dealing with know-it-all suppliers. But we didn’t let that stop us. We leveraged our seasoned expertise, as well as years of collected data on supplier management, raw material pricing, and should costing. Combining all our knowledge and data into pragmatic software, we developed two SaaS solutions: WTP (What’s The Price) and VRS (Vendor Rating Solution).
Since our humble beginnings, we’ve grown into a globally leading organisation with a talented, dynamic and friendly team. Our mission is simple: to help procurement professionals make better-informed decisions using data-driven insights, while having fun. And yes, these two goals go hand-in-hand.
A professional buyer wants to know two things about his supplier: am I paying the right price and is my supplier performing as expected? With WTP, our flagship product, you can calculate the cost price of almost any product or service in minutes, saving money and improving knowledge. And with VRS, you can track and improve your suppliers’ performance to build stronger relationships and reduce hassle.
What issue does your solution solve?
What’s The Price (WTP) is a cloud SaaS solution that provides procurement professionals with valuable insights into the cost of any product in the manufacturing industry.
By using WTP, you gain access to real-time tracking of over 3000 commodity prices, coupled with detailed cost profiles of 364 industries across numerous countries.
This information equips buyers and category managers with the ability to quickly comprehend product costs and craft negotiation strategies in minutes.
From household essentials to toys, decorations, and food items, WTP sheds light on the details of product costs. By analysing the raw materials, industries, and countries of manufacture, we bring transparency to product pricing. For procurement, WTP means an end to guesswork and the beginning of a more informed, strategic approach to cost analysis and negotiations.
Who is your solution aimed at? What does your perfect client look like?
Our prime target group consists of wholesalers, retailers, and manufacturers in the non-food sector, specifically those with annual revenues ranging from $50 million to over a billion dollars. These businesses benefit from our data-driven procurement tools due to their large, diverse procurement portfolios and the need for sophisticated procurement strategies. Geographical location is not a factor; our client base extends across Europe, the US, and Australia.
Key contact roles within these organizations include Center of Excellence teams, procurement analysts, Chief Procurement Officers (CPOs), and purchasing managers. These roles are critical as they are either the key decision-makers or avid users of procurement tools. The main challenges faced by a CPO, such as fluctuating prices and a lack of data-driven insights, are directly addressed by our services. We help them achieve significant savings and also secure supplier relationships.
For procurement excellence teams, often in need of more robust data, our tools provide insights that drive substantial overall savings. These teams become invaluable when they can offer ready-to-use analyses to the broader procurement team, leading to better performance.
In essence, our services are designed to support all purchasing roles by offering readily available data for internal and external discussions, leading to more informed decisions, and ultimately, better procurement outcomes.
What is the biggest challenge Buynamics faces?
The most significant challenge we face is the need for a shift in the procurement mindset to fully leverage the benefits of WTP (What’s The Price). Embracing WTP requires organisations to adopt a more data-driven approach to negotiating, a transition that involves rethinking traditional methods and integrating new strategies for maximum value realisation. This change, while beneficial, can be a hurdle for companies that are used to conventional procurement practices.
To address this challenge, we offer support and training to facilitate this transition. Our approach includes tailored workshops, educational materials, and ongoing client support, all aimed at easing the integration of a data-driven mindset into existing procurement processes. Our goal is to ensure clients are equipped with the skills and knowledge to make the most out of the platform.
Why pick Buynamics?
Our most important USP is the uniqueness of our solution, WTP. As the only provider of such a platform, we hold a distinct advantage in the market. Our strengths include:
- Exclusivity and Innovation: We remain unrivaled in offering a solution like WTP, continually developing WTP adding innovative value to procurement.
- By Procurement Experts for Procurement Experts: Our team’s down-to-earth approach, combined with deep procurement knowledge, makes us a preferred partner in solving procurement challenges.
- Agility: We’re known for our swift, pragmatic responses and openness to new ideas, ensuring we’re always at the forefront of market needs.
- Pragmatic Software with Immediate Insights: Our software is designed to provide quick, concrete insights to procurement professionals.
- Strong Partnerships: Our network of robust partnerships complements and strengthens our offerings.